Datacience Announces Availability of Data Appending Service for NRF 2018 Exhibitors to Improve Booth Presence

Nov 14, 2017: Datacience ( today announces the availability of its powerful data appending service for the NRF 2018 exhibitors. Datacience uses unique mining and matching techniques to enable NRF exhibitors to identify the NRF attendees ahead of the event.

NRF provides an incomplete NRF attendee list which is almost non-usable by the NRF exhibitors as it misses the key contact details. Datacience understands the pain of the NRF exhibitors and launched this data appending service in 2014 to enable them to get the best ROI out of their NRF marketing spent.

Selvapriya J, Research Head of Datacience said “100% of the attendee data from NRF is unstructured we help exhibitors to structure the data with the contact details such as email and LinkedIn profile and help the exhibitors to better target and improve their booth presence”

She adds “Since the launch of this service in 2014 we are seeing a tremendous interest for this service among the NRF exhibitors. They leverage this service to promote their NRF participation among the attendees and use it to generate huge interest for live product demos in their booth ahead of the event. Our clients are seeing excellent booth presence because of this service”

Datacience has automated most of their NRF attendee data appending process this year to deliver the appended data in quick turnaround time. With the improved processes, Datacience can now append and provide the data to the client in less than 48 hours. The new solution is much smarter and powerful than last year.

A leading AI vendor for retailer, who used this service for the 2017 event says ”The most successful marketing investment we made ahead of the NRF Big show is the data appending service from Datacience. Datacience helped us to unlock a goldmine of information and identified 40% of the NRF attendees ahead of the event. We had great booth presence in our booth in NRF 2017 event because of our unique email campaigns to the attendee list from Datacience.”

Without any doubt, this service is a boon for the NRF exhibitors. To know more about the service contact us

About Datacience
Datacience is an experienced organization providing data appending, email database, email validation and CRM cleansing services at affordable cost. Datacience is based out of India and we our priority is to provide accurate data processing. The management team has over a decade of experience in data mining and it is very well backed by a team of skilled data analysts.

35 Face-Melting Email Marketing Stats for 2017

Let’s face it: outside of denim shorts, Doc Martens, and home-sewn SLAYER patches, it doesn’t get more metal than email marketing.

There are mounds of KPIs to track and optimize for. It’s expensive. There’s segmentation. Time of day. Design. You have to sacrifice goats. CTA placement. Need I go on?

 (This is the part where you say, “No, man. That’s quite enough. Turn down that racket and get to the stats already.”)

To help guide your email strategy, we’ve compiled a comprehensive list of useful email marketing statistics. Keep these in mind when you’re considering planning a new campaign or heading back to the drawing board with your existing email marketing funnel.

B2B Email Marketing Statistics

B2C Email Marketing Statistics

Email Marketing Device & Demographic Statistics

Spam & Segmentation Statistics

Email Marketing Volume Statistics

General Email Marketing Statistics

  1. 49% of businesses use some form of email automation.
  2. Pet and animal services has the highest email open rate — people love their pets!
  3. In the UK, every one pound spent on email marketing has an ROI of 38 pounds; in the US, it’s $44.
  4. According to the DMA, the four most important email marketing metrics (as identified by advertisers) are: CTR, Conversion rate, Open rate, and ROI.
  5. Checking email is a complementary activity. People do it while watching TV (69 percent), in bed (57 percent), and on vacation (79 percent). Bonus points if you’re looking at that JCrew Gmail ad while doing all three!
  6. Using the word “Donate” in your subject line can reduce open rate by 50% or more.
  7. The average email opt-in rate across all verticals is 1.95%.
  8. The average open rate for businesses in the Daily Deals industry is 15% – the cross-industry average? 20%.
  9. 28% of consumers would like to receive promotional emails more than once per week.
  10. A study of 1 billion emails revealed that video emails see CTRs 96% higher than non-video emails.

Is our list missing any valuable kernels of email-marketing wisdom? Let us know!

Author : Allen Finn

This article originally appeared on WordStream



21 Email Marketing Statistics That Will Make You Rethink Email Marketing

It’s no secret that email is still the most effective marketing channel when it comes to ROI… but not all emails are created equal.

Top performing marketing departments are seeing 2.5 times the ROI of the average.

So what’s the difference between mediocre and mind-blowing results?

The short answer is that the top marketers stay ahead of the curve by looking at subscriber studies.

So don’t give up on email before you’ve had a long, hard look at the following email marketing statistics.

 #1. According to a recent a VB Insight study, email has an average ROI of $38 for each $1 spent.

#2. Another study from DMA shows that 77% of ROI comes from segmented, targeted and triggered campaigns.

#3. People who buy products marketed through email, spend 138% more than people that do not receive email offers.

#4. Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch and blast emails, according to Blueshift’s 2016 Benchmark Report.

Now, I’m sure you’ve heard that every email you send should be mobile-optimized, and many would argue that you should design for mobile first, because…

#5. 56% of email is now opened on a mobile device. This means that more email is read on mobile devices than on desktop email clients.

This study from Litmus reveals that more email is read on mobile devices than on desktop computers. Desktops represent 17% of all email openings and 27% of webmail!

#6. The biggest bugbear people have with email, according to The Relevancy Group, is inbox overload (44%), and websites and landing pages not being properly mobile optimized (26%).

#7. B2C emails get 57.4% more opens on mobile devices than B2B email.

#8. As of November 2016, more than 53% of emails were opened using Apple email apps.

#9. In 2016, 78% of marketers experienced challenges with list growth and fatigue, while the same percentage experienced problems with maintaining content relevancy.

#10. Unique click-through rates have dropped every year since 2010 to an all-time low of 2% in 2015, according to Database Marketing Institute.

#11. Less than 20% of consumers are likely to share email marketing messages via their social networks.

Some of the above statistics may sound scary, but if you focus on creating enticing content for your ideal customer, your email marketing success will come naturally.

A personalized email is much more likely to get you results in the inbox. Without personalization (and segmentation), you might as well be attempting to sell meat to a vegan.

#12. This list from Brightwave reveals that 78% of consumers say that most brands don’t understand them as individuals.

#13. Clothing retailer JustFab saw a 103% increase in revenue thanks to personalizing their email marketing messaging.

#14. Personalized email messages improve click throughs on a call-to-action by an average of 14%, and conversions by 10%.

#15. 41% of businesses mine their data from the performance of their email marketing campaigns, according to Salesforce. Research data (39%) and transaction data (37%) were the next two most common sources.

#16. The top three KPIs measured by email marketers are click-through rates (70%), conversion rates (60%), and open rates (56%).

#17. 50% of email recipients marked a brand’s email as spam because they couldn’t easily figure out how to unsubscribe.

#18. 69% of email recipients report emails as ‘Spam’ based solely on the subject line – and 21% of email recipients report email as spam, even when they know it isn’t! According to Convince and Convert, 43% of email recipients click the spam button based on the email’s “from” name or email address of the sender.

Email is the preferred manner of communication among the millennial set, so communicate accordingly.

#19. Millennials love email, with 73 percent preferring to contact brands by email because it’s a ‘part of everyday life’.

#20. 44% of Millennials reach for their smartphones to check messages right after turning off the alarm clock in the morning.

#21. 85% of your customers might sign up to get discounts – but the next largest segment (41%) is looking for information and product updates.

Wrap up

Need to refresh your email marketing strategy? Want to blow your results out of the water?

Learn from these latest email marketing statistics to keep your business ahead of the curve.

Author : Jonathan Herrick

This article originally appeared on Jeffbullas’s Blog

3 Ways Smart Marketers Use Real-Time Pricing and Inventory in Their Emails

Smart marketers know the awesome power of email for driving engagement and creating loyal, long-term customers.

But traditional email marketing – with content that adapts to each of your customers’ individual needs – just doesn’t cut it anymore.

Over the past five years, two of the biggest shifts in email have been the rise of personalized, story-based marketing and the fruition of billions of dollars invested in dynamic pricing for online travel agency infrastructure in key verticals like travel and hospitality.

But marketers face a mighty challenge: you have to build credibility, create personalized marketing at scale and accurately deliver the ever-changing pricing and inventory that comes along with many industries … or risk losing customers to your competitors who can.

Creating personalized, real-time email campaigns is a challenge

One thing’s for sure: ESPs aren’t equipped to help marketers compete on real-time pricing and availability. Why? Integrating your product catalog with an ESP is a massive undertaking, requiring excessive time and organizational alignment to get the job done.

And if your team doesn’t have a solid understanding of proprietary protocols and scripting languages, good luck using that data once the integration is complete.

Most product catalogs can’t track trends on product views, searches and sales – and even if yours does, that data may not be sent to your ESP for 24 hours, leaving you with stale promotions and unhappy customers.

ESPs are great at sending millions of messages at once, but they can’t drive engagement with dynamic content generation like data visualization, social proof or automatically updating email content on the fly.

And speaking of automation, productivity is challenging when you have to hand-code, design and assemble every single email you send. Trying to manage the production process while pricing is constantly changing is a major headache.

Finally, managing separate programs for each of your campaigns – as opposed to using the same intelligent app to power, say, your cart abandonment emails and your weekly newsletter – is another productivity killer.

The bottom line? Without a solution that lets you deliver accurate, real-time pricing and inventory that drives engagement and improves productivity, you’re making it too easy for your competitors to win.

3 ways to win with real-time pricing and inventory

Real-time email content that answers your customers’ biggest needs at the moment of open is a must-have. It builds trust with your customers because they know you can rely on your brand for accurate, up-to-the-second information. Here are just a few ways that brands in the travel and hospitality industry are using real-time, personalized email content.

Boost conversions with real-time pricing

Picture this: You receive an email promoting a super affordable cruise. It just so happens that you could really use a vacation, so you click on the offer. But, wait! The offer on the website is more expensive than the one promoted in the email. You feel misled and unsubscribe from that brand’s emails.

This scenario is far too common in the travel and hospitality industry, where prices and inventory are constantly changing. If your email content doesn’t match your website content and doesn’t update in real-time, your customers could lose trust in your brand altogether.

But with real-time pricing, you make it easy for your customers to complete a purchase because all of the information in your email is accurate and up-to-date.

Re-engage customers with irresistible deals

According to CPC Strategy, 68% of online shoppers abandon their cart. That’s why an appropriately-timed abandoned cart email is a must-have for every marketer.

A good abandoned cart email will automatically display an item or items that your customer recently added to their cart. A great abandoned cart email will include live pricing and inventory to let them know that they have limited time to act. It’s the perfect way to drive additional urgency and engagement in your campaigns.

Help customers score the best airline seats

If you’re a busy traveler, the last thing you want to worry about is choosing the right airline seat. Imagine being able to see a live map of all the available seats on your flight, including prices and upgrades?

That’s one way airlines are using real-time pricing and inventory to drive incremental add-ons in their emails. Upgrades are a huge source of revenue across industries, and providing accurate, real-time upgrade information right in your emails makes it easy for customers to purchase add-ons quickly and easily.

And while you’re at it, why not a real-time flight status to your email? Your customers will love the convenience, and it’s a great way to build trust.

Create better experiences with real-time pricing and inventory

Delivering emails that contain real-time pricing and inventory is one of the best ways to build trust with your customers. Want to learn about even more ways that innovative brands are using real-time content? Check out our eBook, the Movable Ink Real-Time Pricing Solution.

Author : Kristen Dunleavy

This article originally appeared on Movable Ink Blog